Last year’s March Madness marketing stats were staggering – 126 brands spent $1.163 billion on 30-second television spots that averaged $1.55 million each during March Madness. But that’s just the tip of the iceberg. The March Madness marketing season is a huge opportunity for cross-device advertising, and this year’s March Madness viewership is projected to be accessing even more content away from the television.
Part II of College Hoops Media Roundtable I participated in with The Student Section and Awful Announcing is up. In the conclusion, we discuss questions about college basketball broadcasting, like the possibility of announcer-less telecasts and the CBS/Turner March Madness relationship. Enjoy!
I joined Matt Zemek, Scott King, and Bart Doan from Bloguin's The Student Section, Matt Yoder from Awful Announcing, and Raphielle Johnson from College Basketball Talk to discuss numerous college basketball-related issues in the first of a two-part roundtable post that will conclude tomorrow. Today, we look at scheduling issues and if there's a way to fix the college basketball regular season, among other topics.
Last week, I recorded a podcast with the Missouri Valley Conference's Derrick Docket where we talked about the league's early season tourney hopes and the Missouri Valley-Mountain West Challenge. Have a listen!
On Monday night, I joined Adam Jacobi and Patrick Vint of SB Nation's fantastic Iowa site, Black Heart Gold Pants, to talk Hawkeyes, Big Ten, selection, and seeding. One of my favorite spots to do each season.
On Sunday night, I appeared on the Mountain West Connection podcast to discuss how Boise State, Colorado State, San Diego State, and even Wyoming fit into NCAA Tournament picture with just under two weeks left.
This is an interview from earlier this Friday evening with Chris Cox of 103.7 The Game in Lafayette, La.
Earlier today, I was on the Steve Jones Show to talk some bracketology. You can listen to that interview, which is one of my favorite ones to do each season, at this link.
These guys broke down their brackets on the last half of the show. Both had a big east bias. One of the hosts is a featured expert on pickfactor.com http://smcradio.com/sports-syndicate-31813/